MOTTO

For the album announcement of K-pop group ITZY, we developed a musical language built around progressive tension. The string lines repeat to set an energy at once fairy-like, feminine and almost warrior-like, in a continuous, controlled build.

The composition relies on a logic of accumulation: motifs stack up to the point of release. A rising and falling violin line supports the ladder metaphor visible in the image, creating a sense of motion that reinforces the dynamics of the ensemble and the movement of the collective.

Services

Music Composition

Sound Design

Mix

We were after music evoking determination and elegance in a contemporary solemnity, anchoring ITZY in a more assertive imagery, breaking with expected pop codes.